the
Brand
Manual
The earth creates. We refine. Nothing more. The visual and verbal language behind pieces made to be used, shared, and kept for generations.
Partners & Press
Edition 2026
One wordmark. Two voices.
The mark pairs the grounded weight of Gilroy ExtraBold — “what on” — with the handmade flourish of earth in Solistaria Script. Structure and craft, held in a single lockup.
Primary lockup — the default across all applications.
Clear space
Keep breathing room equal to the height of the lowercase “o” on all sides. Never crowd the mark with type, imagery or edges.
Minimum size
Never reproduce the wordmark below 28 mm wide in print, or 120 px on screen. Below this, the script “earth” loses legibility.
Four approved lockups.
Always use the full-strength pairing below. The logo must sit in one of these four combinations — never recoloured, never split across tones.
{{ v.label }}
{{ v.note }}
Protect the mark
{{ m.title }}
{{ m.desc }}
A palette pulled from the earth.
Bordeaux and Cream carry the brand; Ink and Chalk keep it grounded. The two warm tones should dominate any layout, with black and white as structure.
{{ c.name }}
{{ c.role }}
- HEX
- {{ c.hex }}
- RGB
- {{ c.rgb }}
- CMYK
- {{ c.cmyk }}
Two families. Clear roles.
Gilroy
Primary — display & text
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 & ?!
ExtraBold
Headlines, the wordmark and any moment that needs weight. Set tight, with negative tracking.
Light
Body copy, captions and long-form. Airy and quiet so the product does the talking.
Cormorant Garamond
Secondary — editorial serif
Naturally refined.
abcdefghijklmnopqrstuvwxyz · 0123456789
A refined counterpoint to Gilroy — used in italic for pull-quotes, taglines, editorial headlines and social captions. Solistaria Script is reserved exclusively for the logo lockup and never appears in body copy.